A Really Goode Job, Social Media Exposure and a 4.6x ROI
Posted on 01. May, 2009 by Joshua Ferris in Blog
Unless you’ve been living under a rock (most of which now come with wi-fi standard) you’ve heard about “A Really Goode Job“. The job is simple: Taste the wines and live the lifestyle befitting a connoisseur in the picturesque Sonoma County, California. Blog and tweet about Murphy-Goode wines/the lifestyle and Murphy-Goode will pay you $10,000/month for six months. They’ll even throw in free luxury accommodations at the winery while you earn ten large each month.
Crazy, right? Well not exactly. Let’s look at this from a social media exposure perspective: As soon as the big players in social media like Mashable and Luxist broke news of the job it blew up on Twitter and across blogs everywhere. Hundreds, if not thousands, of one way backlinks? Check. Everyone talking about Murphy-Goode wines? Check.
Now for the 4.6x ROI — Murphy-Goode is going to select one lucky contestant and pay them $60,000 over six months + accommodations. Before they pick someone they’re going to interview up to 5,000 video applicants. Think about that.
Let’s say 5,000 people decide to buy Murphy-Goode wines for their video (because it’ll give them an extra “edge”) and say another 2,000 people are just curious to try the wines they’re reading about. Average individual wine purchase: $40 ($19/bottle x 2). That’s $280,000! Not a bad ROI for a low cost marketing campaign.
If you’re interested in pursuing the job op you can check out the official site.